The Do’s and Don’ts of Social Media for Realtors

So you want to take your social media marketing to the next level but not sure how? Does your brain shut down when you here another expert talk about the algorithm? It’s actually easier than you think to shine if you follow a couple of simple rules 

Remote worker girl procrastinate at workplace sit at desk with closed laptop chat in social media

As a Realtor, it’s important to have a strong online presence to reach potential clients and showcase your services. Social media is a powerful tool for connecting with your audience and building your brand, but it’s also important to use it responsibly. Here are some do’s and don’ts of social media for realtors:


  1. Use social media to showcase your listings and properties. This is a great way to attract potential buyers and sellers to your business. Make sure to include high-quality photos and detailed descriptions of the properties.
  2. Engage with your followers. Respond to comments and messages in a timely manner and show your personality. This helps build trust and connection with your audience.
  3. Share industry-related content and news. This helps position you as a knowledgeable and trustworthy source of information in the real estate industry.
  4. Use hashtags to reach a wider audience. Hashtags make it easier for people to find your content and can help you connect with potential clients.
  5. Collaborate with other real estate professionals and businesses. This can help you expand your reach and build relationships with other professionals in the industry.


  1. Over-promote yourself or your listings. While it’s important to showcase your properties, make sure not to inundate your followers with constant sales-oriented posts.
  2. Share inappropriate or offensive content. This can damage your reputation and turn off potential clients.
  3. Ignore negative comments or reviews. It’s important to address any concerns or complaints in a professional manner. This shows that you care about your clients and are willing to work to resolve any issues.
  4. Share personal information or pictures that you wouldn’t want your clients to see. Remember that your social media accounts are public and anything you post can be seen by anyone.
  5. Buy followers or engage in other unethical tactics. This can harm your reputation and make it difficult for you to build genuine connections with your audience.

By following these do’s and don’ts, you can effectively use social media to build your brand and connect with potential clients as a realtor. Remember to be authentic, engage with your followers, and share valuable content to make the most of your social media presence.

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