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Strategies for the modern real estate creative.
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PHOTOGRAPHY

MARCH 24, 2025

The Benefits of Professional Photography

Professional photography can greatly benefit the marketing of real estate properties.

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TIPS

MARCH 15, 2025

Real Estate Photos in the AI Era: What’s Safe and What’s Not

AI tools have become incredibly powerful in real estate media, but with that power comes a new layer of compliance risk.

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TIPS

MARCH 15, 2025

Introduction To the Bold City Virtual Tours App

We’ve just launched the new Bold City Virtual Tours App, available for download for both Apple and Android devices.

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VIDEO

MARCH 20, 2025

The Power of Video: From Listing Visibility to Market Authority

Photos show a property. Video lets buyers feel it. A well-crafted video tour does more than highlight features—it tells a story.

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MARKETING

MARCH 25, 2025

How 3D Tours Help Buyers Decide Faster and Agents Win More Listings

For a while, photos and short videos carried the load. But as remote buyers, busy schedules, and high-stakes decisions continue to shape today’s market, 3D tours are once again becoming a must-have for real estate agents.

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MARKETING

MARCH 25, 2025

The Do’s and Don’ts of Social Media for Realtors

So you want to take your social media marketing to the next level but not sure how? Does your brain shut down when you hear another expert talk about the algorithm? It’s actually easier than you think to shine if you follow a couple of simple rules.

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